Out with the old, in with your new hair growth routine.
G•1 Overnight Boosting Peptide Hair Serum
A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.
G•2 Strength + Length Shampoo
Detoxifying shampoo with salicylic acid and growth actives to gently cleanse without compromising care.
G•3 Strength + Length Conditioner
The hyper-nourishment fine and thinning hair needs to boost softness and body.
G•4 Hydra-Gloss Treatment Hair Mask
A weekly treatment mask to nourish, restore strand strength and enhance shine.
G•5 3-in-1 Dry Shampoo
A multitasking dry shampoo that refreshes roots, adds volume, and supports hair growth.
Daily Growth Gift Set
A limited-edition gift set with travel-ready sizes of our bestselling hair growth routine.
G•1 Travel Size- Overnight Boosting Peptide Hair Serum
A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.
G•5 Travel Size - 3-in-1 Dry Shampoo
Multi-tasking dry shampoo to cleanse and add volume.
R•1 Pre-Wash Damage Repair Mask
Pre-wash treatment mask with exclusive bond-building technology
R•2 Damage Repair Shampoo
Gently cleanse, hydrate and strengthen damaged hair.
R•3 Damage Repair Conditioner
Smooth frizz, support strength and deeply nourish dry strands.
R•4 Intense Repair Leave-In Treatment
Hit rewind on hair damage for 80% less breakage after one use.
Hair Repair Towel
An ultra-soft microfibre towel that dries hair quickly while helping reduce breakage, frizz and split ends.
Growth + Repair Duo
A daily scalp serum and an intensive leave-in treatment for stronger, longer strands.
The Repair Routine Kit
A four-step system for deeper bond repair and stronger hair
Repair Shampoo + Conditioner Kit
A two-step routine to gently cleanse and condition dry, damaged hair.
Effortless Styling Kit
An effortlessly easy styling duo for smooth hair, tousled texture and heat protection.
S•1 Ultimate Styling Serum
Multi-tasking styling serum to smooth, control frizz and heat protect.
S•2 Sea Salt Texture Mist
Hydrating sea salt mist for added texture, body and airdry styling.
Typebea Sampler Kit
A travel-friendly daily routine for healthy, thriving and effortlessly styled strands.
Cleanse + Smooth Style Kit
A daily three-step ritual for clean, hydrated hair and a smooth, frizz-free finish.
Grow + Smooth Styling Kit
Treat your roots and your lengths for longer, thicker and smoother hair with this fast-acting scalp serum and multi-purpose styling serum.
S•2 Travel Size - Sea Salt Texture Mist
Ultra-fine texture mist for air-dry beach waves in a travel size.
Cleanse + Texture Style Kit
A daily cleansing and styling ritual for healthy, touchable waves and texture – no heat styling required.
Daily Growth Gift Set
A limited-edition gift set with travel-ready sizes of our bestselling hair growth routine.
The Growth Routine Kit
4-step hair growth system powered by clinically proven BaicapilTM
G•1 Overnight Boosting Peptide (2 Pack)
Double-down on this fast-acting scalp serum for hair growth and less shedding.
Complete Travel Routine Kit
Support hair growth on the go with your haircare essentials in travel ready sizes.
Ultimate Growth Routine Kit
Your complete ritual for stronger, fuller, healthier hair.
Daily Growth Duo
Award-winning scalp serum and hair growth dry shampoo to support longer, stronger strands.
Growth + Repair Duo
A daily scalp serum and an intensive leave-in treatment for stronger, longer strands.
Intensive Repair Duo
Pre and post-wash routine for intense repair, powered by exclusive RDS Bond.
G•1 Overnight Boosting Peptide Hair Serum
A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.
R•4 Intense Repair Leave-In Treatment
Hit rewind on hair damage for 80% less breakage after one use.
The Growth Routine Kit
4-step hair growth system powered by clinically proven BaicapilTM
The Repair Routine Kit
A four-step system for deeper bond repair and stronger hair
The Daily Growth Kit
A simple and effective daily ritual for fresh, healthy and thriving strands.
Growth Shampoo + Conditioner Kit
Cleanse and condition thinning hair to support hair growth and thickness.
Effortless Styling Kit
An effortlessly easy styling duo for smooth hair, tousled texture and heat protection.
Repair Shampoo + Conditioner Kit
A two-step routine to gently cleanse and condition dry, damaged hair.
Come inside our world.
Damaged hair? Meet the new Repair Range
Hair damage is more common than you think. Over 60% of women deal with damaged hair — whether it’s from heat styling, colouring, chemical treatments, or just life happening. Dryness,...
Read moreDamaged hair? Meet the new Repair Range
Hair damage is more common than you think. Over 60% of women deal with damaged hair — whether it’s from heat styling, colouring, chemical treatments, or just life happening. Dryness,...
Read more
Hair Mask vs Conditioner: Which Should You Use?
If you’re anything like us, you have a shelf full of products and no real idea of how to make them work best together. Understanding the difference between a hair mask...
Read moreHair Mask vs Conditioner: Which Should You Use?
If you’re anything like us, you have a shelf full of products and no real idea of how to make them work best together. Understanding the difference between a hair mask...
Read more
10 Ways To Prevent Heat Damage From Your Hair
Heat styling is part of modern hair life — blow-dries, waves, sleek ponytails, repeat. But too much heat without protection can quietly weaken your strands, leading to dryness, breakage and...
Read more10 Ways To Prevent Heat Damage From Your Hair
Heat styling is part of modern hair life — blow-dries, waves, sleek ponytails, repeat. But too much heat without protection can quietly weaken your strands, leading to dryness, breakage and...
Read more
How Often Should I Wash My Hair For Hair Growth
Maintaining a clean, balanced scalp is one of the most underrated steps in supporting healthy hair growth.
Read moreHow Often Should I Wash My Hair For Hair Growth
Maintaining a clean, balanced scalp is one of the most underrated steps in supporting healthy hair growth.
Read more
9 Ingredients to Avoid In Shampoo and Condition...
When it comes to healthy hair, what you leave out of your routine matters just as much as what you put in.
Read more9 Ingredients to Avoid In Shampoo and Condition...
When it comes to healthy hair, what you leave out of your routine matters just as much as what you put in.
Read more
What Is A Hair Mask And What Does It Do?
If your hair routine is feeling a little… surface-level, it might be time to meet its overachiever.
Read moreWhat Is A Hair Mask And What Does It Do?
If your hair routine is feeling a little… surface-level, it might be time to meet its overachiever.
Read more$10 off your first wash day
Join us for tips, routines and exclusive content from Rita.
