Your complete hair growth routine
4.5
Rated 4.5 out of 5 stars
4.5 Stars (32 Reviews)

The Growth Routine Kit

The Growth Routine Kit

$189.00
$210.00 $189.00
SAVE 10%
Colour protect
Paraben - free
Silicone - free
Sulphate - free
Scalp + hair care
Powered by Baicapil™

Transform your hair from root to tip with The Growth Routine Kit — a four-step system designed to reduce hair fall, support growth, and restore shine. Powered by Baicapil™, clinically proven to reduce hair loss by up to 60%, this set works on both scalp and strands to deliver visibly thicker, denser, healthier hair. Gentle yet effective, it’s safe for all hair types, including colour-treated, curly and coily textures.

What’s inside the Hair Growth Routine Set: G•1 Overnight Boosting Peptide Serum, G•2 Strength + Length Shampoo, G•3 Strength + Length Conditioner, G•4 Hydra-Gloss Treatment.

This set is a vegan hair product, made without animal-derived ingredients. Explore our sulphate free hair care for cleansing without harsh foaming agents, and paraben free hair products for gentle, scalp-friendly maintenance.

4-step hair growth system powered by clinically proven BaicapilTM

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The Growth Routine Kit

One-time purchase
The discount is great, but I just want to try it.

A complete hair growth ritual to reduce shedding, boost thickness and restore strength from root to tip.

Promotes Growth  

Baicapil™ targets the follicle to help reduce hair loss and stimulate new growth.  

Strengthens Strands  

Plant-based keratin and ceramides reinforce the cuticle to protect against breakage. 

Hydrates + Smooths 

Hyaluronic acid and shea butter restore softness and shine to brittle hair.  

Scalp Health  

Salicylic acid exfoliates away oil, flakes and buildup for a balanced scalp. 

Clinically Tested  

Dermatologically tested formulas safe for daily use and all hair types. 

Clean Formulas  

Colour-safe ingredients and made without silicones, sulphates, parabens. 

Your washday ritual to support hair thickness and length  

Step One 

Let your hair down, get wet. Cleanse with G2 Strength + Length Shampoo, massaging into scalp and rinsing thoroughly (repeat if you like a double cleanse). 

Step Two  

Condition with G3 Strength + Length Conditioner, pause, breathe, then rinse. 

Step Three 

Once or twice weekly, replace conditioner with G4 Hydra-Gloss Treatment, leave for 3 minutes, or chill longer, then rinse. 

Step Four

Apply G1 Overnight Boosting Peptide daily to scalp, massage in – no need to rinse.  

Inside The Formula

Key ingredients

BAICAPIL™

A blend of scutellaria baicalensis (a powerful flowering plant), soy and wheat sprouts clinically studied to stimulate hair growth, increase hair density, reduce hair loss by 60% and support healthier looking hair.

Salicylic Acid

What you’d find in your favourite face wash. Gently exfoliates the scalp, removing any dead skin cells and product build-up for a healthy hair environment.

Plant-Based Keratin

Seals the hair cuticle with a diverse range of amino acids - helping to block frizz, protect hair, repair damage and give it a hydration-induced, silky-smooth shine.

Hyaluronic Acid

An advanced form of hyaluronic acid that promotes supple and shiny strands (and keeps them hydrated for longer).

Biomimetic Ceramide

Smooths hair cuticles while increasing hair resistance to minimise and prevent split ends and unwanted breakage.

Shea Butter

Moisturises and strengthens hair follicles to help promote lush, longer-looking strands that just feel healthier. 

All Ingredients

G.1 Overnight Boosting Peptide
Ingredients / Ingrédients: Aqua/Water/Eau, Propanediol, Alcohol (Ethanol), Polysorbate 20, Sodium Hydroxide, Arginine, Lactic Acid, Carbomer, Disodium EDTA, Fragrance (Parfum), Butylene Glycol, Polyquaternium-7, Glycine Soja (Soybean) Germ Extract, Triticum Vulgare (Wheat) Germ Extract, Gluconolactone, Scutellaria Baicalensis Root Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, PPG- 26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium Dulcis Peel Oil, Juniperus Virginiana Oil, Calcium Gluconate, Pinus Palustris Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Sodium Benzoate, Phenoxyethanol, Limonene, Benzyl Salicylate, Linalool, Hydroxycitronellal.

G.2 Strength + Length Shampoo
Ingredients / Ingrédients: Aqua/Water/Eau, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Propanediol, Cocamidopropyl Hydroxysultaine, Acrylates Copolymer, Salicylic Acid, Phenoxyethanol, Fragrance, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Argania Spinosa (Argan) Kernel Oil, Guar Hydroxypropyltrimonium Chloride, Sodium Phytate, Panthenol, Arginine, Lactic Acid, Glycine Soja (Soybean) Germ Extract, Triticum Vulgare (Wheat) Germ Extract, Scutellaria Biacalensis Root Extract, Gluconolactone, Calcium Gluconate, Butylene Glycol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Juniperus Virginiana Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Pinus Palustris Oil, Streptococcus Thermophilus Ferment, Citric Acid, Sodium Hydroxide, Benzyl Salicylate, Hydroxycitronellal, Limonene 

G.3 Strength + Length Conditioner
Ingredients / Ingrédients: Aqua/Water/Eau, Caprylic/Capric Triglyceride, C13-15 Alkane, Polyglyceryl-3 Methylglucose Distearate, Cetyl Alcohol, Cetearyl Alcohol, Glycerin, Lactic Acid, Behentrimonium Chloride, Hydroxypropyl Methyl Cellulose, Fragrance (Parfum), Phenoxyethanol, Panthenol, Acetic Acid, Dipropylene Glycol, Linoleamidopropyl Dimethyl Amine Dimer Dilinoleate, Polyglyceryl-3 Oleate, Hydroxyethyl Diethylenetriamine Dioleamide/Palmitamide, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Betaine, Hydrolyzed Wheat Protein, Ethylhexylglycerin, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Sodium Chloride, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Tocopherol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Juniperus Virginiana Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Pinus Palustris Oil , Propanediol, Arginine, Glycine Soja (Soybean) Germ Extract, Triticum Vulgare (Wheat) Germ Extract, Scutellaria Baicalensis Root Extract, Sodium Benzoate, Gluconolactone, Calcium Gluconate, Citric Acid, Sodium Hydroxide, Benzyl Salicylate, Hydroxycitronellal, Limonene

G.4 Hydra Gloss Treatment
Ingredients / Ingrédients: Aqua/Water/Eau, Caprylic/Capric Triglyceride, Glycerin, Brassica Alcohol, Butyrospermum Parkii (Shea) Butter, Cetyl Alcohol, Persea Gratissima (Avocado) Oil, Behentrimonium Chloride, Fragrance (Parfum), Argania Spinosa (Argan) Kernel Oil, Brassicyl Isoleucinate Esylate, Phenoxyethanol, Panthenol, Cetearyl Alcohol, Cetrimonium Methosulfate, Quaternium-91, Dipropylene Glycol, Polyquaternium-47, Behenyl / Stearyl Aminopropanediol Esters, Citric Acid, Sodium Phytate, Theobroma Grandiflorum Seed Butter, Ethylhexylglycerin, Polyquaternium-7, Hydroxypropyltrimonium Hyaluronate, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Sodium Hydroxide, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Juniperus Virginiana Oil, Sodium Benzoate, Pinus Palustris Oil, Tocopherol, Propanediol, Arginine, Lactic Acid, Glycine Soja (Soybean) Germ Extract, Triticum Vulgare (Wheat) Germ Extract, Scutellaria Baicalensis Root Extract, Gluconolactone, Calcium Gluconate, Benzyl Salicylate, Hydroxycitronellal, Limonene

4.5
Rated 4.5 out of 5 stars
Based on 32 reviews
Total 5 star reviews: 27 Total 4 star reviews: 0 Total 3 star reviews: 2 Total 2 star reviews: 0 Total 1 star reviews: 3
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32 reviews
  • Cressida C.
    Flag of United Kingdom
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Gorgeous products!

    Gorgeous products!

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  • Julia J.
    Flag of Portugal
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Love the shampoo and conditioner.

    Love the shampoo and conditioner. The growth serum smells and feels lovely but too soon to tell if it actually works

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  • Jenny G.
    Flag of United States
    Verified Buyer
    I do not recommend this product
    Rated 1 out of 5 stars
    3 months ago
    The shampoo made my hair

    The shampoo made my hair feel like straw and irritated my scalp. Company policy is to neither accept any returns nor provide refunds when customers cannot use or do not like their products. This was a wasteful purchase for me.

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  • Kelli
    Verified Buyer
    I do not recommend this product
    Rated 1 out of 5 stars
    4 months ago
    1 Star

    The shampoo, conditioner and hair mask made my hair feel like straw. I had to use my boyfriends shampoo and conditioner to get my hair feeling and looking better. I can't say much about the scalp serum since it takes time. But my hair and scalp doesnt feel like straw. But i wouldn't recommend these products at all.

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  • Jessica C.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    I'm 47 and have had

    I'm 47 and have had terrible perimenopausal hair loss for the past 3 years. I have tried just about every supplement, serum, oil, shampoo on the market and this is the only product that actually works! After about 2 weeks of using the overnight Peptide Serum (along with the shampoo/conditioner on wash days) I started to see baby hairs coming in. It's been 6 weeks now and I've seen significant filling in of the empty spaces around my hairline. This product is magic.

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    TYPEBEA AU & NZ
    4 months ago

    Hi Jessica! We're so glad to hear our Overnight Boosting Peptide Serum is working its magic on your hair! Can't wait to hear about your continued progress.