Your complete hair growth routine

4.5
Rated 4.5 out of 5 stars
4.5 Stars (36 Reviews)

The Growth Routine Kit

The Growth Routine Kit

$189.00
$210.00 $189.00
KIT I SAVE 10%
Colour protect
Paraben - free
Silicone - free
Sulphate - free
Scalp + hair care
Powered by Baicapil™

4-step hair growth system powered by clinically proven BaicapilTM

Transform your hair from root to tip with The Growth Routine Kit — a four-step system designed to reduce hair fall, support growth, and restore shine. Powered by Baicapil™, clinically proven to reduce hair loss by up to 60%, this set works on both scalp and strands to deliver visibly thicker, denser, healthier hair. Gentle yet effective, it’s safe for all hair types, including colour-treated, curly and coily textures.

What’s inside the Hair Growth Routine Set: G•1 Overnight Boosting Peptide Serum, G•2 Strength + Length Shampoo, G•3 Strength + Length Conditioner, G•4 Hydra-Gloss Treatment.

This set is a vegan hair product, made without animal-derived ingredients. Explore our sulphate free hair care for cleansing without harsh foaming agents, and paraben free hair products for gentle, scalp-friendly maintenance.

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The Growth Routine Kit

One-time purchase
The discount is great, but I just want to try it.

A complete hair growth ritual to reduce shedding, boost thickness and restore strength from root to tip.

Promotes Growth  

Baicapil™ targets the follicle to help reduce hair loss and stimulate new growth.  

Strengthens Strands  

Plant-based keratin and ceramides reinforce the cuticle to protect against breakage. 

Hydrates + Smooths 

Hyaluronic acid and shea butter restore softness and shine to brittle hair.  

Scalp Health  

Salicylic acid exfoliates away oil, flakes and buildup for a balanced scalp. 

Clinically Tested  

Dermatologically tested formulas safe for daily use and all hair types. 

Clean Formulas  

Colour-safe ingredients and made without silicones, sulphates, parabens. 

Your washday ritual to support hair thickness and length  

Step One 

Let your hair down, get wet. Cleanse with G2 Strength + Length Shampoo, massaging into scalp and rinsing thoroughly (repeat if you like a double cleanse). 

Step Two  

Condition with G3 Strength + Length Conditioner, pause, breathe, then rinse. 

Step Three 

Once or twice weekly, replace conditioner with G4 Hydra-Gloss Treatment, leave for 3 minutes, or chill longer, then rinse. 

Step Four

Apply G1 Overnight Boosting Peptide daily to scalp, massage in – no need to rinse.  

Inside The Formula

Key ingredients

BAICAPIL™

A blend of scutellaria baicalensis (a powerful flowering plant), soy and wheat sprouts clinically studied to stimulate hair growth, increase hair density, reduce hair loss by 60% and support healthier looking hair.

Salicylic Acid

What you’d find in your favourite face wash. Gently exfoliates the scalp, removing any dead skin cells and product build-up for a healthy hair environment.

Plant-Based Keratin

Seals the hair cuticle with a diverse range of amino acids - helping to block frizz, protect hair, repair damage and give it a hydration-induced, silky-smooth shine.

Hyaluronic Acid

An advanced form of hyaluronic acid that promotes supple and shiny strands (and keeps them hydrated for longer).

Biomimetic Ceramide

Smooths hair cuticles while increasing hair resistance to minimise and prevent split ends and unwanted breakage.

Shea Butter

Moisturises and strengthens hair follicles to help promote lush, longer-looking strands that just feel healthier. 

All Ingredients

G.1 Overnight Boosting Peptide
Ingredients / Ingrédients: Aqua/Water/Eau, Propanediol, Alcohol (Ethanol), Polysorbate 20, Sodium Hydroxide, Arginine, Lactic Acid, Carbomer, Disodium EDTA, Fragrance (Parfum), Butylene Glycol, Polyquaternium-7, Glycine Soja (Soybean) Germ Extract, Triticum Vulgare (Wheat) Germ Extract, Gluconolactone, Scutellaria Baicalensis Root Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, PPG- 26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium Dulcis Peel Oil, Juniperus Virginiana Oil, Calcium Gluconate, Pinus Palustris Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Sodium Benzoate, Phenoxyethanol, Limonene, Benzyl Salicylate, Linalool, Hydroxycitronellal.

G.2 Strength + Length Shampoo
Ingredients / Ingrédients: Aqua/Water/Eau, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Propanediol, Cocamidopropyl Hydroxysultaine, Acrylates Copolymer, Salicylic Acid, Phenoxyethanol, Fragrance, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Argania Spinosa (Argan) Kernel Oil, Guar Hydroxypropyltrimonium Chloride, Sodium Phytate, Panthenol, Arginine, Lactic Acid, Glycine Soja (Soybean) Germ Extract, Triticum Vulgare (Wheat) Germ Extract, Scutellaria Biacalensis Root Extract, Gluconolactone, Calcium Gluconate, Butylene Glycol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Juniperus Virginiana Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Pinus Palustris Oil, Streptococcus Thermophilus Ferment, Citric Acid, Sodium Hydroxide, Benzyl Salicylate, Hydroxycitronellal, Limonene 

G.3 Strength + Length Conditioner
Ingredients / Ingrédients: Aqua/Water/Eau, Caprylic/Capric Triglyceride, C13-15 Alkane, Polyglyceryl-3 Methylglucose Distearate, Cetyl Alcohol, Cetearyl Alcohol, Glycerin, Lactic Acid, Behentrimonium Chloride, Hydroxypropyl Methyl Cellulose, Fragrance (Parfum), Phenoxyethanol, Panthenol, Acetic Acid, Dipropylene Glycol, Linoleamidopropyl Dimethyl Amine Dimer Dilinoleate, Polyglyceryl-3 Oleate, Hydroxyethyl Diethylenetriamine Dioleamide/Palmitamide, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Betaine, Hydrolyzed Wheat Protein, Ethylhexylglycerin, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Sodium Chloride, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Tocopherol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Juniperus Virginiana Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Pinus Palustris Oil , Propanediol, Arginine, Glycine Soja (Soybean) Germ Extract, Triticum Vulgare (Wheat) Germ Extract, Scutellaria Baicalensis Root Extract, Sodium Benzoate, Gluconolactone, Calcium Gluconate, Citric Acid, Sodium Hydroxide, Benzyl Salicylate, Hydroxycitronellal, Limonene

G.4 Hydra Gloss Treatment
Ingredients / Ingrédients: Aqua/Water/Eau, Caprylic/Capric Triglyceride, Glycerin, Brassica Alcohol, Butyrospermum Parkii (Shea) Butter, Cetyl Alcohol, Persea Gratissima (Avocado) Oil, Behentrimonium Chloride, Fragrance (Parfum), Argania Spinosa (Argan) Kernel Oil, Brassicyl Isoleucinate Esylate, Phenoxyethanol, Panthenol, Cetearyl Alcohol, Cetrimonium Methosulfate, Quaternium-91, Dipropylene Glycol, Polyquaternium-47, Behenyl / Stearyl Aminopropanediol Esters, Citric Acid, Sodium Phytate, Theobroma Grandiflorum Seed Butter, Ethylhexylglycerin, Polyquaternium-7, Hydroxypropyltrimonium Hyaluronate, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Sodium Hydroxide, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Juniperus Virginiana Oil, Sodium Benzoate, Pinus Palustris Oil, Tocopherol, Propanediol, Arginine, Lactic Acid, Glycine Soja (Soybean) Germ Extract, Triticum Vulgare (Wheat) Germ Extract, Scutellaria Baicalensis Root Extract, Gluconolactone, Calcium Gluconate, Benzyl Salicylate, Hydroxycitronellal, Limonene

4.5
Rated 4.5 out of 5 stars
Based on 36 reviews
Total 5 star reviews: 29 Total 4 star reviews: 2 Total 3 star reviews: 2 Total 2 star reviews: 0 Total 1 star reviews: 3
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36 reviews
  • Chyanne
    Verified Reviewer
    Reviewing
    The Growth Routine Kit
    I recommend this product
    Your Age 18-24
    Hair Type Wavy
    Hair Concerns Thinning, Dry Hair, Split Ends , Hair Loss, Colour Damaged Hair
    Rated 5 out of 5 stars
    1 month ago
    AMAZING

    The difference in my hair after a year of using this product has been amazing. My hair has grown noticeably longer, feels much smoother, and looks healthier overall. The ends are less dry and frizzy, and my hair has a sleeker, more polished finish now. I also find it easier to style, and it holds its shape better throughout the day. Overall, this has become a staple in my routine and I would definitely recommend it to anyone wanting healthier, longer‑looking hair.

    Results Rated 2.0 on a scale of minus 2 to 2
    ScentRated 0.0 on a scale of minus 2 to 2
    Was this helpful?
  • Kathryn C.
    Verified Buyer
    Reviewing
    The Growth Routine Kit
    I recommend this product
    Rated 4 out of 5 stars
    2 months ago
    Nice set

    It’s too soon to report on growth but I really like this set, especially the gloss hair mask

    Was this helpful?
  • Sally W.
    Verified Buyer
    Reviewing
    The Growth Routine Kit
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Improvement in just 1 month

    I take photos regularly to track progress. Almost immediately, the hair looked healthier. The old highlights appeared brighter and as if they had been done recently.

    What has shocked me the most and is most noticeable, is the new hair growth either side of my forehead. It is markedly improved in just one month! I am delighted!

    The other day, my husband uttered those words every woman wants to hear: “your hair looks fuller”! Wow! ☺️

    Was this helpful?
  • Melody B.
    Verified Buyer
    Reviewing
    The Growth Routine Kit
    I recommend this product
    Your Age 45+
    Hair Type Curly
    Hair Concerns Thinning, Frizz & Flyaways, Hair Loss
    Rated 4 out of 5 stars
    3 months ago
    Makes My Hair grow FAST

    I have been using this for over a year and it definitely makes your hair grow faster.

    Results Rated 1.0 on a scale of minus 2 to 2
    ScentRated -2.0 on a scale of minus 2 to 2
    Was this helpful?
  • Cressida C.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    The Growth Routine Kit
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    Gorgeous products!

    Gorgeous products!

    Was this helpful?

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