TYPEBEA is for all hair types. That means everything we put in, is as important as what we choose to leave out. Every product has been formulated to meet Sephora’s strict Clean at Sephora standards. 

We focus on ingredients you need for visible results, and none of the things you don’t. So that no matter your preferences, TYPEBEA can work with your routine. All our products are:  

Powered by Baicapil™ 

Baicapil™ is a natural complex made from three botanical extracts, each chosen for their unique abilities that collectively target the varying aspects of hair health and growth. It’s formulated to stimulate hair growth, improve hair density, and enhance scalp health, all without any damaging impact on the long-term health of your hair and scalp.  

Sulphate Free 

Sulphates such as sodium lauryl sulphate (SLS) and sodium laureth sulphate (SLES) are used in shampoos to create a foamy lather and remove scalp build-up. However, sulphates can be known to strip the scalp of its natural oils leading to dryness, irritation, and inflammation.  

Instead, our G2 Strength + Length Shampoo uses salicylic acid to gently buff away dead skin cells and remove product build-up on the scalp. You get a lather that’s silkier than stripping.  

Silicone Free 

In the right formulation, silicones can provide softening and manageability to dry or unruly strands. Some hair types find them great for reducing frizz, others can find they weigh down strands and create build-up that prevents true hydration. So, for now we’ve chosen to leave them outside.  

Instead, our range is enriched with nourishing ingredients that are suitable for every hair type. Provitamin B5, hyaluronic acid, biomimetic ceramides and plant-based keratin can be found throughout the range.  

Paraben Free 

Parabens are synthetic preservatives. While they’ve long been used to prevent bacteria growth, recent studies have shown they do bring potential health risks. Some people prefer to avoid them, so we’ve found natural alternatives that bring all the benefits of parabens, with none of the bad stuff.  

Colour Protect  

Self-expression is the essence of hair. That often means changing up the colour. Some ingredients that are common in haircare products strip colour causing dullness, dry ends, or colour fade. Every ingredient in the TYPEBEA range is carefully chosen to suit colour treated hair. So, you can be free to colour, wash and treat on repeat without your products impacting the vibrancy or life of your colour.  

While the only thing we’d cut off completely are split ends, choosing to leave out ingredients that can cause adverse reactions or impact certain hair types simply makes sense.