Damaged hair? Meet the new Repair Range

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Damaged hair? Meet the new Repair Range

Hair damage is more common than you think.

Over 60% of women deal with damaged hair — whether it’s from heat styling, colouring, chemical treatments, or just life happening. Dryness, frizz, split ends, and breakage aren’t just superficial signs of damage — they’re your hair’s way of saying it needs backup deep within the strand. The good news? Damage isn’t forever. With the right routine, you can repair, strengthen, and protect your strands from here on out.

September 26, 2025

Meet our new 4-step repair range

We’ve created a complete hair repair system that restores strength, shine, and resilience in just minutes. Powered by RDS Bond Technology, this four-step range works together to target internal damage, smooth the cuticle, and leave your hair healthier after every use.

Here’s what’s inside:

1. R•1 Pre-Wash Damage Repair Mask

2. R•2 Damage Repair Shampoo

3. R•3 Damage Repair Conditioner

4. R•4 Intense Repair Leave-In Treatment

Every product is designed to play nicely together — giving you both instant results and long-term repair.

What causes hair damage?

Hair damage happens when the cuticle is weakened and the internal bonds inside your strands break down. The biggest offenders?

· Heat styling — Daily blow dries, straighteners, or curlers strip moisture and crack the cuticle.

· Chemical treatments — Bleach, colour, perms, and relaxers break down your hair’s internal structure.

· Environmental stress — Sun, chlorine, and pollution all mess with your hair’s natural oils.

· Harsh products and over-washing — Sulphates and detergents can dehydrate strands, making them brittle.

What is bond repair?

Your hair is held together by millions of tiny bonds that give it strength, bounce, and shape. When these bonds snap, hair becomes weak, dull, and more prone to breakage. Bond repair technology reconnects and reinforces these internal links — giving your hair its backbone back.

Powered by RDS Bond

At the core of our repair range is RDS Bond Technology — a multi-layered complex that works deep inside the strand and on the surface. It repairs broken bonds, smooths the cuticle, and shields your hair from future damage. Translation? Stronger, softer, glossier hair with every wash.

Repair: Hydrolysed Keratin strengthens hair by 52% and reduces breakage by 80% in one use

Defend: Liposomal antioxidant blend protects against split ends and damage

Shine: Ultra nourishing vitamins complex to increase shine in dry, damaged hair by 44%

Meet your hair repair tool kit

R•1 Pre-Wash Damage Repair Mask

This pre-wash treatment gets to work before you even step in the shower, repairing deep damage and strengthening from root to tip.

How to use: Once a week, apply to damp or dry hair from roots to ends and leave for at least 20 minutes. Rinse, then follow with R•2 and R•3.

R•2 Damage Repair Shampoo

A gentle, pH-balanced cleanser that removes impurities without stripping your natural oils. Leaves hair soft, clean, and ready to repair.

How to use: Lather a coin-size amount into wet hair and rinse thoroughly. Suitable for everyday use.

R•3 Damage Repair Conditioner

A concentrated formula that detangles, hydrates, and infuses your strands with bond-building actives to reduce in-shower breakage.

How to use: After shampooing, work through mid-lengths to ends. Leave for 1–2 minutes, then rinse.

R•4 Intense Repair Leave-In Treatment

A fast-acting leave-in that repairs damage close to virgin state after one application. Delivers soft, glossy, healthy-looking hair — no rinse required.

How to use: Once a week, after shampooing (instead of conditioner), towel-dry until hair is damp. Apply 1–3 pumps from roots to tips, leave for 3 minutes, then style as usual.