One in Two

One in two women will experience hair loss or thinning in her lifetime. Stress, hormones, postpartum, menopause. Almost nobody talks about it. Everything here is built for it, starting at the scalp. And because hair needs support from the inside too, orders over $100 come with a free Vida Glow gift. Until 28th August or while stock lasts.

  • The Ultimate Growth Duo The Ultimate Growth Duo
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE

    The Ultimate Growth Duo

    The overnight serum + pre-wash scalp treatment, together.

    $112.00
    $140.00 $112.00
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE
  • Exfoliating Scalp Treatment Exfoliating Scalp Treatment
    NEW IN AFTERPAY DAY SALE

    G•0 Exfoliating Scalp Treatment

    A 5-in-1 pre-wash scalp treatment that reduces flakes by up to 70% to create the optimal environment for hair growth.

    $45.00
    $60.00 $45.00
    NEW IN AFTERPAY DAY SALE
  • Overnight Boosting Peptide Hair Growth Serum Overnight Boosting Peptide Hair Growth Serum
    BESTSELLER AFTERPAY DAY SALE
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (186 Reviews)

    G•1 Overnight Boosting Peptide Hair Growth Serum

    A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.

    $60.00
    $80.00 $60.00
    BESTSELLER AFTERPAY DAY SALE
  • Intense Bond Repair Leave-In Treatment Intense Bond Repair Leave-In Treatment
    BESTSELLER AFTERPAY DAY SALE
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (17 Reviews)

    R•4 Intense Bond Repair Leave-In Treatment

    Hit rewind on hair damage for 80% less breakage after one use.

    $60.00
    $80.00 $60.00
    BESTSELLER AFTERPAY DAY SALE
  • 3-in-1 Hair Growth Dry Shampoo 3-in-1 Hair Growth Dry Shampoo
    BESTSELLER AFTERPAY DAY SALE
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (36 Reviews)

    G•5 3-in-1 Hair Growth Dry Shampoo

    A multitasking dry shampoo that refreshes roots, adds volume, and supports hair growth.

    $37.50
    $50.00 $37.50
    BESTSELLER AFTERPAY DAY SALE
  • Hydra-Gloss Treatment Hair Mask Hydra-Gloss Treatment Hair Mask
    BESTSELLER AFTERPAY DAY SALE
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (51 Reviews)

    G•4 Hydra-Gloss Treatment Hair Mask

    A weekly treatment mask to nourish, restore strand strength and enhance shine.

    $37.50
    $50.00 $37.50
    BESTSELLER AFTERPAY DAY SALE
  • Pre-Wash Bond Repair Hair Mask Pre-Wash Bond Repair Hair Mask
    AFTERPAY DAY SALE
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (12 Reviews)

    R•1 Pre-Wash Bond Repair Hair Mask

    Pre-wash treatment mask with exclusive bond-building technology

    $37.50
    $50.00 $37.50
    AFTERPAY DAY SALE
  • Hair Strength + Length Conditioner Hair Strength + Length Conditioner
    AFTERPAY DAY SALE
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (28 Reviews)

    G•3 Hair Strength + Length Conditioner

    The hyper-nourishment fine and thinning hair needs to boost softness and body.

    $30.00
    $40.00 $30.00
    AFTERPAY DAY SALE
  • Hair Strength + Length Shampoo Hair Strength + Length Shampoo
    AFTERPAY DAY SALE
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (60 Reviews)

    G•2 Hair Strength + Length Shampoo

    Detoxifying shampoo with salicylic acid and growth actives to gently cleanse without compromising care.

    $30.00
    $40.00 $30.00
    AFTERPAY DAY SALE
  • Overnight Boosting Peptide Hair Growth Serum (2 Pack) Overnight Boosting Peptide Hair Growth Serum (2 Pack)
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (23 Reviews)

    G•1 Overnight Boosting Peptide Hair Growth Serum (2 Pack)

    Double-down on this fast-acting scalp serum for hair growth and less shedding.

    $128.00
    $160.00 $128.00
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE
  • Ultimate Anti-Frizz Hair Styling Serum Ultimate Anti-Frizz Hair Styling Serum
    AFTERPAY DAY SALE
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (18 Reviews)

    S•1 Ultimate Anti-Frizz Hair Styling Serum

    Multi-tasking styling serum to smooth, control frizz and heat protect.

    $24.00
    $40.00 $24.00
    AFTERPAY DAY SALE
  • Sea Salt Hair Spray Sea Salt Hair Spray
    AFTERPAY DAY SALE
    4.5
    Rated 4.5 out of 5 stars
    4.5 Stars (13 Reviews)

    S•2 Sea Salt Hair Spray

    Hydrating sea salt mist for added texture, body and airdry styling.

    $24.00
    $40.00 $24.00
    AFTERPAY DAY SALE
  • Travel Size - Overnight Boosting Peptide Hair Growth Serum Travel Size - Overnight Boosting Peptide Hair Growth Serum
    TRAVEL SIZE AFTERPAY DAY SALE
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (21 Reviews)

    G•1 Travel Size - Overnight Boosting Peptide Hair Growth Serum

    A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.

    $15.00
    $20.00 $15.00
    TRAVEL SIZE AFTERPAY DAY SALE
  • Travel Size - 3-in-1 Hair Growth Dry Shampoo  Travel Size - 3-in-1 Hair Growth Dry Shampoo 
    TRAVEL SIZE AFTERPAY DAY SALE
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (11 Reviews)

    G•5 Travel Size - 3-in-1 Hair Growth Dry Shampoo 

    Multi-tasking dry shampoo to cleanse and add volume.

    $15.00
    $20.00 $15.00
    TRAVEL SIZE AFTERPAY DAY SALE
  • Bond Repair Shampoo Bond Repair Shampoo
    AFTERPAY DAY SALE
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (17 Reviews)

    R•2 Bond Repair Shampoo

    Gently cleanse, hydrate and strengthen damaged hair.

    $30.00
    $40.00 $30.00
    AFTERPAY DAY SALE
  • Bond Repair Conditioner Bond Repair Conditioner
    AFTERPAY DAY SALE
    4.9
    Rated 4.9 out of 5 stars
    4.9 Stars (15 Reviews)

    R•3 Bond Repair Conditioner

    Smooth frizz, support strength and deeply nourish dry strands.

    $30.00
    $40.00 $30.00
    AFTERPAY DAY SALE
  • The Complete Growth Routine Kit
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE

    The Complete Growth Routine Kit

    Your complete ritual for stronger, fuller, healthier hair.

    $256.00
    $320.00 $256.00
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE
  • The Complete Repair Routine Kit
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE

    The Complete Repair Routine Kit

    A four-step system for deeper bond repair and stronger hair

    $168.00
    $210.00 $168.00
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE
  • The Complete Styling Routine Kit
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE

    The Complete Styling Routine Kit

    An effortlessly easy styling duo for smooth hair, tousled texture and heat protection.

    $64.00
    $80.00 $64.00
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE
  • The Best Sellers Kit
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE

    Best Sellers Kit The Best Sellers Kit

    Five fan-favourite treatments from the Growth and Repair ranges, curated for stronger, glossier, fuller-looking hair.

    $248.00
    $310.00 $248.00
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE
  • The Growth Wash Duo The Growth Wash Duo
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE

    The Growth Wash Duo

    Cleanse and condition thinning hair to support hair growth and thickness.

    $64.00
    $80.00 $64.00
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE
  • The Repair Wash Duo The Repair Wash Duo
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE

    The Repair Wash Duo

    A two-step routine to gently cleanse and condition dry, damaged hair.

    $64.00
    $80.00 $64.00
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE
  • The Growth Routine Kit - Travel Size
    AFTERPAY DAY SALE

    The Growth Routine Kit - Travel Size

    Your ritual for stronger, fuller, healthier hair. Travel size.

    $112.00
    $140.00 $112.00
    AFTERPAY DAY SALE
  • The Repair Routine Kit - Travel Size
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE

    The Repair Routine Kit - Travel Size

    A four-step system for deeper bond repair and stronger hair

    $59.20
    $74.00 $59.20
    SUBSCRIBE & SAVE 35% AFTERPAY DAY SALE