Performance haircare made for hair growth + repair
G•1 Overnight Boosting Peptide Hair Growth Serum
A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.
The Hair Growth Routine Kit
4-step hair growth system powered by clinically proven BaicapilTM
G•2 Hair Strength + Length Shampoo
Detoxifying shampoo with salicylic acid and growth actives to gently cleanse without compromising care.
G•3 Hair Strength + Length Conditioner
The hyper-nourishment fine and thinning hair needs to boost softness and body.
G•4 Hydra-Gloss Treatment Hair Mask
A weekly treatment mask to nourish, restore strand strength and enhance shine.
G•5 3-in-1 Hair Growth Dry Shampoo
A multitasking dry shampoo that refreshes roots, adds volume, and supports hair growth.
Daily Hair Growth Gift Set
A limited-edition gift set with travel-ready sizes of our bestselling hair growth routine.
G•1 Travel Size - Overnight Boosting Peptide Hair Growth Serum
A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.
R•1 Pre-Wash Bond Repair Hair Mask
Pre-wash treatment mask with exclusive bond-building technology
R•2 Bond Repair Shampoo
Gently cleanse, hydrate and strengthen damaged hair.
R•3 Bond Repair Conditioner
Smooth frizz, support strength and deeply nourish dry strands.
R•4 Intense Bond Repair Leave-In Treatment
Hit rewind on hair damage for 80% less breakage after one use.
Hair Repair Towel
An ultra-soft microfibre towel that dries hair quickly while helping reduce breakage, frizz and split ends.
Hair Growth + Repair Duo
A daily scalp serum and an intensive leave-in treatment for stronger, longer strands.
The Hair Repair Routine Kit
A four-step system for deeper bond repair and stronger hair
Hair Repair Shampoo + Conditioner Kit
A two-step routine to gently cleanse and condition dry, damaged hair.
Effortless Hair Styling Kit
An effortlessly easy styling duo for smooth hair, tousled texture and heat protection.
S•1 Ultimate Anti-Frizz Hair Styling Serum
Multi-tasking styling serum to smooth, control frizz and heat protect.
S•2 Sea Salt Hair Spray
Hydrating sea salt mist for added texture, body and airdry styling.
Typebea Sampler Kit
A travel-friendly daily routine for healthy, thriving and effortlessly styled strands.
Hair Growth + Smooth Styling Kit
Treat your roots and your lengths for longer, thicker and smoother hair with this fast-acting scalp serum and multi-purpose styling serum.
Cleanse + Smooth Hair Styling Kit
A daily three-step ritual for clean, hydrated hair and a smooth, frizz-free finish.
S•2 Travel Size - Sea Salt Hair Spray
Ultra-fine texture mist for air-dry beach waves in a travel size.
Complete Travel Routine Kit
Support hair growth on the go with your haircare essentials in travel ready sizes.
The Hair Growth Routine Kit
4-step hair growth system powered by clinically proven BaicapilTM
Hair Growth Shampoo + Conditioner Kit
Cleanse and condition thinning hair to support hair growth and thickness.
The Daily Hair Growth Kit
A simple and effective daily ritual for fresh, healthy and thriving strands.
G•1 Overnight Boosting Peptide Hair Growth Serum (2 Pack)
Double-down on this fast-acting scalp serum for hair growth and less shedding.
Hair Growth & Gloss Kit
A power-packed pair to boost hair growth and instantly add shine to hair.
Hair Growth Ritual Gift Set
4-step hair growth system powered by clinically proven BaicapilTM
Hydrating Cleanse Kit
A moisturising wash-day ritual for hair that needs a hydration boost.
Effortless Hair Styling Kit
An effortlessly easy styling duo for smooth hair, tousled texture and heat protection.
G•1 Overnight Boosting Peptide Hair Growth Serum
A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.
R•4 Intense Bond Repair Leave-In Treatment
Hit rewind on hair damage for 80% less breakage after one use.
The Hair Growth Routine Kit
4-step hair growth system powered by clinically proven BaicapilTM
The Hair Repair Routine Kit
A four-step system for deeper bond repair and stronger hair
The Daily Hair Growth Kit
A simple and effective daily ritual for fresh, healthy and thriving strands.
Hair Growth Shampoo + Conditioner Kit
Cleanse and condition thinning hair to support hair growth and thickness.
Effortless Hair Styling Kit
An effortlessly easy styling duo for smooth hair, tousled texture and heat protection.
Hair Repair Shampoo + Conditioner Kit
A two-step routine to gently cleanse and condition dry, damaged hair.
Come inside our world.
8 Simple Hair Care Tips for Blonde Hair
Blonde hair looks effortless, but behind the scenes it often needs a little extra care. Whether naturally light or colour-treated, blonde strands are typically more fragile, prone to dryness, and...
Read more8 Simple Hair Care Tips for Blonde Hair
Blonde hair looks effortless, but behind the scenes it often needs a little extra care. Whether naturally light or colour-treated, blonde strands are typically more fragile, prone to dryness, and...
Read more
What Is A Leave In Treatment and Its Benefits F...
Sometimes the best steps for your hair health happen outside of the shower. A leave-in hair treatment is a lightweight product applied to damp hair after washing that stays in...
Read moreWhat Is A Leave In Treatment and Its Benefits F...
Sometimes the best steps for your hair health happen outside of the shower. A leave-in hair treatment is a lightweight product applied to damp hair after washing that stays in...
Read more
What Is The Difference Between Hair Shedding an...
Hair fall can feel alarming, especially when it starts showing up in your shower, on your pillow, or tangled in your brush. But not all hair fall is the same....
Read moreWhat Is The Difference Between Hair Shedding an...
Hair fall can feel alarming, especially when it starts showing up in your shower, on your pillow, or tangled in your brush. But not all hair fall is the same....
Read more
How To Care For Bleached Hair
Bleached hair looks incredible, but it also comes with a different set of rules. When hair has been lightened, it becomes more porous, fragile, and prone to dryness and breakage....
Read moreHow To Care For Bleached Hair
Bleached hair looks incredible, but it also comes with a different set of rules. When hair has been lightened, it becomes more porous, fragile, and prone to dryness and breakage....
Read more
Best Hair Care Routine For Curly Hair
Curly hair is beautiful, expressive, and full of personality — but it also needs thoughtful, consistent care. Because curls are naturally drier and more fragile than straight hair, creating the...
Read moreBest Hair Care Routine For Curly Hair
Curly hair is beautiful, expressive, and full of personality — but it also needs thoughtful, consistent care. Because curls are naturally drier and more fragile than straight hair, creating the...
Read more
What Is A Pre-Wash Hair Mask And What Does It Do?
A pre wash hair mask is becoming a must-have step in modern haircare routines, especially for anyone focused on long-term hair health. Designed to be applied before shampooing, this treatment...
Read moreWhat Is A Pre-Wash Hair Mask And What Does It Do?
A pre wash hair mask is becoming a must-have step in modern haircare routines, especially for anyone focused on long-term hair health. Designed to be applied before shampooing, this treatment...
Read more15% off your first wash day
Join us for tips, routines and exclusive content from Rita.
